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Search Engine Optimization (SEO) is an act of making ones website content more search engine friendly to make it rank higher in Search Engine's Search result pages. Search Engine Optimization involves several On Page Optimization and Off Page Optimization activities. Each of these activities is designed to achieve a common objective of ranking website higher in organic search results on search engines result pages. In SEO services there are several additional services commonly bundled as a package; which includes Search Engine Submission (SES), Website Link Popularity through Link Exchange, Directory Submission, Article Submission, Social Book Marking, etc. |
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Search Engine Optimization and Search Engine Submission Plans
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| Search Engine Optimization (SEO) Process : |
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Search Engine Optimization (SEO) service includes everything from initial SEO Consulting to final top 10 ranking report. SEO process can be briefly summarized with below steps: |
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| Step 1: SEO Consulting : |
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This is the initial step of any SEO project. An SEO Executive or SEO Consultant has to understand the objective of your SEO Project, goals you want to achieve, make project plans, understand the competition and suggest necessary course of SEO strategy. Once you are ready to launch your project; our SEO executive will assist you in setting up and achieve target points of your project. |
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| Step 2: Keyword Research : |
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It is the most important aspect of your (SEO) Project. Keywords or Search Terms which are used by your potential website visitors or customers are the key factor to decide the success or failure of your SEO Campaign. Choice of wrong keywords can result in loss of several potential business leads and also loss of time and money invested in the project. So choosing the right keyword for your website is the most important task among all activities. |
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| Step 3: On Page Optimization : |
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In this process web pages of your website are optimized for quality guidelines outlined by Search Engines. Many website designers will design websites which are very good looking and attractive; but most of them lack skills of Search Engine Friendly Website Designing. On Page Optimization process covers Meta Tags Optimization, Title Tag Optimization, Keyword Optimization, Description Optimization, Image Alt Tag Optimization, Keyword Text Hyper Linking, W3C Webpage Validation, Anchor tag optimization, etc. |
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Website Content Optimization is also treated as an on page optimization service but it mostly offered as an optional service as it involves many other services like website redesigning / website redevelopment and website content writing. |
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| Step 4: Off Page Optimization : |
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It is a term used for describing other off page activities involved in optimization process. This process involves Sitemap Generation (HTML Site Map), Google XML Sitemap, Yahoo TXT Sitemap, Google Site Verification, Yahoo Site verification, creating Robots.Txt file to allow / disallow indexing of your website. |
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| Step 5: Link Popularity : |
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It is a measure of the quantity and quality of other web sites that link to a specific site on the internet. Link popularity plays a very important role in the visibility of a web site among the top ranking of the search results. Search Engines use a special link analysis system to rank web pages. The philosophy of link popularity is that important sites will attract many links. Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them. |
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Many organizations use several methods of Link popularity which includes Reciprocal Link Exchange (One-way link building, Two-way link exchange, Three-way link exchange), Directory Submission, Article Submission, Social Book Marking, Blog and Forum Submissions, Classified Listings, Paid High Page Rank Links, etc. |
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| Step 6: Reporting : |
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Reporting service offers you a performance measurement for your SEO project. Periodical reports help you compare past and present results on regular basis. There can be various reports included in your SEO package. These are Keyword Research Reports, Website Optimization Reports, Search Engine Submission Reports, Directory Submission Reports, Article Submission Reports, Link Exchange Reports, Ranking Reports and Google Analytics. |
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Once you have set your goals then step 1 to step 4 could be completed in 3-4 weeks. Later Link popularity and reporting service can continue throughout your project duration. |
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We have split our SEO PLANS in these steps for your easy understanding. You can review our SEO Plans and let us know which of these plans suites your requirement. If you want us to send you a FREE SEO Consultation Report then please feel free to contact us. |
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