Pay-Per-Click (PPC) is an advertising model offered by many search engines, advertising networks and content websites, where advertisers only pays when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored links" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster chooses on a content page.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google Ad Sense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google Ad Words, Yahoo! Search Marketing, and Microsoft Ad Center are the largest operators of PPC Advertising worldwide. Minimum prices per click, often referred to as Cost Per Click (CPC)*, will vary depending on the search engine, with some as low as $0.01. Very popular search terms can cost much more on popular engines.

PPC engines can be categorized into two major categories "Keyword sponsored match” and "Content Match". Keyword Sponsored match displays your ad listing on the search engine itself whereas content match features ads on publisher sites and in newsletters or emails. Content Match will distribute the keyword ad to the search engine's partner sites and/or publishers that have distribution agreements with the search engine company.

Advertisers generally bid on "keywords" which can be words or phrases and can include product names, popular terms and model numbers as well. When a user searches for a particular word or phrase, the list of advertiser links appears in order of the amount that they bid for that keyword or phrase. Keywords, also referred to as search terms, are the very heart of pay per click advertising. These keywords or search terms are guarded as highly valued trade secrets by the advertisers. Many companies offer keyword software or services to help advertisers develop keyword strategies.

It is important for companies to have a professional and affordable pay per click campaign management service to manage their PPC account. By outsourcing your Pay-Per-Click (PPC) Advertising Campaign Management you will optimize your click price, increase your conversion rates and generate new sales. We specialize in managing all aspects of clients PPC campaigns, from keyword selection to bid management, ad creation, ad testing and PPC reporting. Below are some of the advantages of Pay-Per-Click (PPC) Advertising campaign when compared to Organic Search Engine Optimization.

*Cost-Per-Click (CPC) : Cost Per click (CPC) is the amount of money that an advertiser pays search engines and other internet publishers for one click on his ad that brings one visitor to his website.